The collections Alberta Florence
Q: Where the inspiration for Alberta Florence and its collections comes from?
A: This is a great question! I would say my creative process goes in the opposite direction of that of fashion brands. I draw inspiration from books, architecture, paintings, places, landscapes and films. I let it settle. Then, all of a sudden, it comes to life when I see and touch a fabric. Right there, I see the finished dress. For custom-made clothes, inspiration comes from the relationship I build with the client. It’s the story of her life, her way of being and moving that define the dress in the making.