The countdown for the 92nd edition of Pitti Immagine Uomo has officially begun. From the 13th to the 17th of June, Florence will once again become the fashion centre of the world. This year’s edition will be characterised by Boom, Pitti Blooms, a colourful and floral theme curated by Sergio Colantuoni; a concept designed to represent the vital energy that drives the world of nature. Flowers will bloom everywhere, like creative ideas with an unlikely, bubbly and ironic charm, which will compose a fantastic world made up of original settings and chromatic contrasts, in which eccentric trendsetters will show off their funky and stylish tail feathers.
It will be a Pitti Immagine Uomo filled with innovation and novelty, with four new routes for visitors and a series of collateral shows and performances. The Fortezza da Basso will host 1,220 exhibitors, 540 coming from abroad and 220 new, up-and-coming names, organised over a 60,000 square metre surface, which marks yet another stepping stone for the Florentine fashion event. A growth which was also underlined by Pitti’s organizers, who spoke to the press and anticipated new logistical interventions and areas. The event continues to be of extreme importance not only for the field of fashion, but also for the industry surrounding it, which, still today, represents a fundamental industry for the Italian economy.
Unique events are a characterising aspect of the Pitti Immagine Uomo week. The manifestation, in fact, is not limited to showcasing fashion, brands and new collections, but also foresees the organisation of events, gala dinners and exclusive parties, which generate interest by leaders in the sector, VIPs and influencers. Pitti Immagine Uomo, through its consolidated format, yet always inspired by originality and innovation, allows for one-of-a-kind moments for mundane lifestyle and professional networking. Even this year, in fact, there will be many happenings organised in and out of the Fortezza’s walls, among which, of course, the Pitti debuts of Christian Louboutin and J.W. Anderson.
In a manifestation where elegance, glamour and style are key, the choice of the ideal location for the organisation of an exclusive event is even more important. And Florence is the perfect city for these kinds of occasions, since it offers magical glimpses and unique settings, capable of evoking extraordinary emotions that are hard to replicate elsewhere.
One of the main factors to keep in mind when organising an event is the choice of the ideal location. In fact, together with its setup, the location will determine most of the event’s success. Moreover, choosing an edgy and alternative location can help strengthen the attraction and interest towards the event and, if everything is followed with great attention to detail, the added bonus will be that of promoting the success of the event itself. To give the right importance to an event, it may be wise to rely on the aid of leading companies of the field, such as Corsini.Events, an ideal partner for the organisation of exclusive events and for the identification of prestigious locations, tailored for the specific kind of event to be realised.