Tuesday 25 June 2024
Event Production

Baldessarini Golf Club: a new frontier for fashion shows

For Pitti Immagine Uomo 102 in June 2022, Baldessarini chose to rely on Corsini.Events to create a unique presentation of the Spring Summer 2023 Collection. A unique event framed by the wonderful Villa Corsini a Mezzomonte, a venue turned into an exceptional Golf Club for the occasion and welcoming all guests.

Pitti Immagine Uomo is the historic kermesse for men’s fashion: since the 1950s, the event has been gathering the big names of fashion and more in Florence in its prestigious locations, opening the doors of the most exclusive venues to a parterre of exceptional guests from all over the world. The days wind through a wide variety of industry events, from fashion shows to B2Bs making the centerpiece in the well-known Fortezza da Basso in the center of Florence.

Baldessarini chose Villa Corsini a Mezzomonte and Corsini.Events to create a one-of-a-kind event and give its guests an opportunity to blend history, art and fashion in the city that best represents them.

An astonishing event

The journey through the changing landscapes from the historic city to the soft hills of Chianti led guests to the entrance of the Meridione Italian Garden of Villa Corsini a Mezzomonte where they were greeted by an entirely unexpected setting. The colors and scents of roses and lemons completed the sensory experience of the welcome aperitif surrounded by the changing views of the Florentine countryside.

Meanwhile, in the Salottini di Meridione converted into fitting rooms for the occasion, the magic hidden from guests’ eyes came to life: the skilled hands of tailors, make-up artists and hairdressers prepared Baldessarini’s incredible fashion show.

The Pandolfo Sacchi Gallery, finely decorated with Renaissance frescoes, became Baldessarini’s prized catwalk: delicate notes of a violinist passed through it, passing also through the Pizzughe Garden, marking the steps for the models who then finally showed the garments of Baldessarini’s Spring Summer 2023 Collection. As the day waned with a relaxing sunset to illuminate the cocktail hour, guests moved onto the main lawn-a treat for palates just before the real party. Light Design and fireworks ignited the dancefloor enlivened by a DJ Set on the notes of the desire to still enjoy the fresh air of the Florentine countryside.

Corsini.Events: the art of creating unique events

Watchword: Golf Club. Every room, every environment has been finely set up and decorated to bring Baldessarini’s style to the art-rich and historic setting of Villa Corsini a Mezzomonte.
Corsini.Events’ expertise was the key to a masterful organization: the Baldessarini Golf Club style was declined in every detail.

The menu was carefully selected to evoke summer with a selection of innovative delicate dishes and was served by the crew wearing Baldessarini’s signature linen-toned garments.

It was all perfectly in palette with the selection of furnishings and fittings: wrought-iron lounges softened by linen cushions, rough wood tables lit by candles, and a dancefloor surrounded by colored lights for an unforgettable after party.

The typical Tuscan vegetation of Villa Corsini a Mezzomonte welcomed palm trees and bamboo in perfect symbiosis to recreate a real Golf Club, without forgetting clubs and balls for a real immersive experience.
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